A Focused Team
is a unified and high-performing team that lives and breathes its customers’ problems and opportunities.
Make your customer the focus of every conversation and decision.
- Learn what makes your customer successful. 
- Align your idea of progress with your customer’s success. 
- Share what you learn and know about your customer widely. 
Your decision quality depends on your shared understanding.
- Maintain a growth mindset 
- Sustain your shared medal models 
- Publish your trade-off decisions 
Your vision will get closer and closer.
- Work together toward the same goal and see it come true 
- Pivot together when necessary 
